Simon Sinek on Intensity vs Consistency

great culture no matter where we are no matter how big the organization is not about intensity it's about consistency you can't get into shape by going to the gym for nine hours it won't work but if you work out every single day for 20 minutes you will absolutely get into shape right intensity is like going to the dentist it's fixed in time we know exactly what date we're going we know how long we're gonna be there and we know that when we come out our teeth will feel smooth and look pearly but if that's all we do all our teeth will fall out in other words intensity is not enough so we're also supposed to brush our teeth twice day for two minutes in the morning and two minutes in the evening what does brushing your teeth do for two minutes nothing it is absolutely nothing unless you do it every single day can you leave that day sure how many days can you leave that don't really know how many times you have to brush your teeth before before works don't know that either and this is why companies don't do it because we like intensity we like things that are fixed in time and easily measured we want to make leaders what do we do we have company off site we invite whole bunch of speakers everybody gives the event an eight point five leaders no no we like intensity how do we fix broken companies reorge new management we can see the results layoffs we love it look at the savings yeah in the short term we love intensity for the simple reason is it's easy to measure and we can calculate the day we can calculate the time highly predictable but it's consistency that is the human part you know what does it take to fall in love buy her flowers remember her birthday important but if that's all you do it won't work the little things like when you wake up in the morning you say good morning to her before you check your phone when you get up to get yourself drink you bring one back without asking if they even wanted one any one of those things does nothing it's the accumulation of all of those things done over the course of time repeatedly that one day someone will wake up and go my god love you it's the exact same thing at company which is we do these things repeatedly which is instead of waiting for Charlie to show up at the meeting who's running few minutes late and all just on our phones waiting for Charlie he's just running is here just few more minutes okay charlie is here good let's start the meeting instead we should have no funds in conference rooms ever because you know what happens we sit in the room and we talk we go heard your mom's in the hospital yeah thanks no she's much better thanks for asking yeah yeah and that's called building relationships what does it do nothing it does nothing but if you do it on regular basis over the course of time what ends up happening is you discover that you trust your colleagues that you love your bus that you believe to the core of your being that if something is wrong that they will be there for you what starts to happen is you start to be willing to be vulnerable vulnerable doesn't mean walking around crying that's know what it means what vulnerable means is I'm willing to raise my hand and say made mistake I'm not qualified for the job that you gave me don't know what I'm doing without any fear that by revealing those things will you be humiliated or fired and here's the joke it's good for business you