Fertility Coaching The Missing Niche for a Purposeful Profitable Practice

Welcome to the Health Coach Nation pod. Hayley Roe, I'm marketing and sales coach and strategist for online wellness professionals, coaches, and online service providers. And I'm really excited about today's topic because we're going to be talking about missing niche that you may be able to help in your coaching business and how you can build your profitable, purposeful business. But before we get into that, want to make couple announcements. if you're listening to this before May 18th, 2026, have very exciting opportunity. I'm going to be doing live workshop with Elizabeth Gaines from FDN and we're going to be talking about how you can use lab tests to bring into your coaching to be able to help clients with data-driven results. So if you're looking to remove your clients' hidden stressors that may be causing them lots of symptoms and you're looking to help them the best you possibly can, be sure that you can go to hayleyroe.com/guesswork and sign up for that. All right, so now I'm going to introduce Dr. Kayla. Dr. Kayla Smith is holistic doctor, researcher, and educator and the founder of the Hormone Puzzle Society. This is virtual clinic and educational platform supporting individuals and couples on their fertility journey. And after navigating and overcoming her own infertility and hormone challenges, Dr. Kayla transformed her personal healing journey into mission to help others uncover and address the root causes of their infertility and hormonal imbalance through whole-body, evidence-informed approach. Her work focuses on hormone signaling, metabolic health, gut immune balance, detox pathways, and nervous system regulation. All of this is to help you re- your reproductive outcomes and hormone balance at every age. She's the host of the Hormone Puzzle Podcast, which I'm very lucky got to be on. And she is sharing all of her expert interviews, stories of hope, and things like that. Now, you also have book, Dr. Kayla. So, tell us tell us about your book. Let's just start there. Sure. Sure. So, thanks, Haley. I'm really excited to be here. just released my sixth book called Solving Your Infertility Puzzle, and it's for women and couples around the world to identify the root causes of why they're not getting pregnant and diving into things that they might not have learned about through their clinics or through their fertility centers, such as functional lab testing and detox and methylation pathways and so much more. I've got tons of stories from past clients and patients who have healed their infertility and gotten pregnant. I've got over 175 research studies backing up everything that talk about in the book. So, it's just wonderful resource for people struggling with infertility, but also just any woman who wants to learn more about her health and hormones, whether she's trying to get pregnant or not, it's great resource for her. So, I'm really excited about it. It came out Yeah, it came out March 11th, so it's available now on Yay! Amazon. Yes. Amazing. So, yeah, let's dig into that. So, tell me little bit, you know, lot of times talk about with my clients picking your niche or who you want to help. And I've had lot of clients who've selected fertility, and one of the things that's important to realize is you want to pick niche that's growing, that has big pain point, and that is findable and reachable. So, tell me little bit about what are you seeing within that niche that that meets that criteria or, you know, why would somebody want to pick that as niche. Sure. So, the fertility niche is growing rapidly. One in six women and couples are struggling globally with this issue. And this honestly is our real pandemic because if we don't have women and couples procreating, then you know, we can cease to exist. And so, it's such an important niche. And fertility doctors and fertility clinics in the conventional medicine realm are not really focusing on healing and on the lifestyle pieces, and that's where coach can really come in and shine. And so, think this is just such an incredible niche. It's really strong pain point. People need the help, and there's just not enough coaches focusing on this. So, I'm really passionate about everybody who even thinks that they have connection to the fertility space, whether it's through their own journey or knowing somebody that had their journey, they should really look at this niche and focus on it. Yeah. And when you were going through your own fertility challenges and decided that this this became part of your purpose and who you want to help, tell me little bit about, you know, from the business side of things, when you chose that niche, how did you start them? How did you start to market yourself in way that that worked for you? Yeah. So, just started focusing on my personal journey through infertility. was very frustrated. This was over 15 years ago when first started struggling, and there wasn't lot of people talking about this. And so, was looking for answers, and just wasn't finding what needed. And so, just started sharing about my own personal journey, and that grew and grew to me thinking, well, really need to get more education around this and focus on this as business because there just wasn't anybody doing that. And even now, know people listening might be thinking, well, this market is little saturated, but it's actually not. If you look at that statistic that just shared with one in six women and couples, that's millions and millions of people globally. So, there's just not enough people focusing in on this. Yeah, and we definitely as coaches live in bubble where we're only seeing other coaches. And if you look at the grand scheme of the world, bet you your family and friends only know one coach and it's you. Uh-huh, exactly. of coaches and not lot. It's not like you know, you know, real estate agent or something where there's somebody everywhere and and multiple people in the same town and all the things. So, what would you say is one of the biggest like wins you've seen from your people who've become fertility coaches? Like tell me little bit about what they're doing in the world and you know, inspirational maybe story or two. Yeah, so have students from all over the world who have gone through my certification program and are now running thriving practices. have people, you know, really helping others with their fertility journeys and this is why started my certification because I'm one person and you just heard the statistic and we need more coaches. And so, had one student recently who also decided to start podcast and so, she is just thriving in that space and and really spreading her message globally. And so, and have another student who decided she wanted to write book and so, she's working on that. and so, it's just really cool to see these wins from people that I've coached and trained. Yeah, for sure. What have you seen when it comes to cuz this is sensitive topic and sometimes people don't want to share like in the comments section on Instagram about their journey. Maybe they do, but what have you seen working when it comes to you posting content in your business to grow and to reach people and that kind of thing? Yeah, so one of the things really love to do is to share inspirational quotes. feel that if we can get the feeling and and really show our audience that we're there standing with them, my audience seems to reply and respond really well to that. And so sometimes I'll just leave it, you know, an inspirational quote like you were meant for more, your story is powerful, whatever that is, and I'll have them comment. And then and the comments they'll usually from that, you know, they'll see they like my content, they'll follow me, and then that's where we kind of start personal conversation in the DMs. And always try to get my people off of Instagram or off of social media onto my email list, and then that's where the real conversation happens where we're, you know, I'm talking to them through the newsletter and then they're replying back to me through email and it can get more personal through that versus on social media and in the comments. Yeah, totally agree. That's very important point. what about when it comes to just other platforms? What Where are you marketing yourself? What's working for you? That kind of thing. Yeah, my podcast is probably the best place where get people. just love the podcast, so think that's the first piece. You have to find the platform that you love and and the thing that you love to do. And so the podcast has been really valuable for me. also love my Facebook group. feel like that group can get more intimate. And so I'm really pouring into that group and the people in there. feel like it's more of community versus just, you know, you're wild sea of people on social media platform, but in group you're, you know, it's more of that community. So those are probably the things that work the best for me, yeah. Yeah. And when it comes to your approach and your certification program, tell me little bit about like what do you feel is different about it or what kind of things, you know, you mentioned there's lot of different things you're looking at holistically. So tell me little bit more about that approach. Sure. So go through lot of pieces around the clinical side, teaching the functional labs and how to work with nutrition and how to work with lifestyle pieces. but one thing that's part of my program that don't think is in lot of other programs is talk lot about identity and who you're becoming, especially if you've walked through infertility, you need to be that person who now is stepping into new identity as business owner and somebody that's going to become coach and focus on that niche. So, we do lot of identity work, lot of identity like changing old belief patterns and changing our beliefs around money and around who we are and around this ability. And so, it's it's lot about who you are becoming versus just learning the clinical, although do lot around clinical as well. And the other piece of it is put lot of marketing and social media training and training how do you start podcast? How do you write book? How do you do these things? Because that was something that was missing when went through my first certification with health coaching is just didn't get lot of business training. So, wanted to make sure that was included in my program. love it. Yeah, it's definitely needed and lot of coaches don't realize the identity shift you have to make as well as becoming an entrepreneur, which is whole new skill set. So, what about you? On your journey, what are some identity shifts you had to embrace and how did you start to get yourself to that level when you maybe didn't believe it at first? Yeah, well couple of things. Well, when first started, had never done live video. mean, started my practice in 2018 and lives weren't really thing. And No, don't seem like it, but am an introvert and so, was very nervous at first. So, really had to teach myself how it wasn't about me, it was about the person was trying to help and like get over yourself and just be visible and be out there and share your truth. And so, that was the first thing that really had to learn to shift my identity around being visible. And it is practice and muscle that you have to build, so you constantly have to do it. And still, you know, can feel myself getting little sweaty when go on stage, but again, have to remind myself it's not about me. So, that was the first thing. And then, the second thing was around money. had lot of identity shifting around money and my value and what can charge and just doing the work it's come back to me realizing it's, you know, some things was taught growing up with no fault against my parents, but just, you know, that money was hard to come by and that that you had to work really hard to make it and it was always going to go out towards bills and, you know, investments and none of that is true. It's all belief that we've been taught. And so, had to unprogram that, learn that to charge what was worth, and to really, you know, expand my reach and so could receive more and be grateful for that. So, that was probably the second thing around money. And so, those are two things that do teach in my program quite bit. Yeah, for sure. What about charge? Like, how do you choose your pricing? What what kind of things do you tell your coaches to think about? Yeah, so always tell them you want to you want to price packages, not selling one-off, because it's really hard to get results with one session. So, think about packages, packaging your programs in at least, say 3 months, even 6 months, but then think about how much you want to charge per hour, not that you're going to charge per hour, but how much are you you worth? $100 an hour, $200 an hour? Then think about how much work are you doing on the front end and the back end, and then come together with formula that says, "Okay, maybe you're charging $100 an hour and then 50 on the front, 50 on the back." So, that would be $200 an hour, 12 weeks, then that would be $2,400 program. So, kind of thinking about it like that. And obviously, if you're brand new coach, you might charge less in the beginning and then as you grow, you're going to raise your rates. But, it's always easier to raise your rates versus lower your rates once they're too high. Yeah. Right. And you have to be able to confidently say it out loud in the beginning of your business without feeling like you have to justify it or my gosh, what yeah, I'm scared to even say this. You have to really own your pricing. And think it's also owning the worth of the outcomes that the people get in your offer, right? So, what about and and really fertility is such worthy cause, right? Like it's something that is going to change someone's whole entire life, hands down, no question about it. So, what are some ways that your maybe unconventional ways or things that you've seen your clients doing to grow their clientele lately? Yeah, think well, one, like said earlier, is podcasting. I've seen lot of our students starting podcasts, but also doing newsletters. feel like the newsletter kind of got bad rap for while. see it coming back cuz it's really easy way to share your value and you have like dedicated person that's reading something versus just listening. And so, think newsletters have been really big hit lately. Also, think an opt-in. think having really good opt-in to get people again off of social media onto your email list and something really juicy and valuable that they want. We've had fertility meal plan, probably mean, we've updated over the years, but that meal plan has always been just hit and people love it and they will give you their email address to get it. So, making very good opt-in, thinking about doing podcast, and newsletter, think would be my three top picks for just growing your your practice. Love it. Yeah, and if you guys are listening and you want to develop freebie and follow-up sequence with that, have free training all about that. It's at hayleyroth.com/slaytheevent. All on word, yeah, had to give it shout-out. so, tell me day in the life of you because know you're very busy, you have lot of different projects, and think it might just be interesting for the audience to hear of like, what's what does typical entrepreneur day look like for you? Sure. So, one of the things wanted to do when first started my business is wanted to control my time. So, I'm very particular with my boundaries and with the time work and the time don't. wanted to work during school hours only, so work 7:00 to 3:00 Monday through Friday. treat this like an actual business, but before 7:00 and before the kids are up, I'm at the gym, I'm doing self-care, I'm doing things that pour into me. Then I'm at home, I'm always getting my kids on the bus and getting lunches and breakfasts and all the things. And then 7:00, 8:00 when that bus comes, I'm in my office and I'm either writing my book, I'm doing podcast interview, I'm working with my coaches. no longer work one-on-one, but when did, would be working with my one-on-one clients and patients. Now, I'm pouring into my coaches and my students. And so, every day kind of looks different. do block scheduling lot, so have certain blocks that are podcast recording days, certain blocks that are content days, and and writing, you know, blog posts and podcast episodes. And so, just really every day looks different, but it's always work focused during those hours. And then at 3:00 when the boys get home from school, stop working and I'm pouring into them again, doing dinners and, you know, sporting events and all the things. And then we're usually in bed by 8:00 or 9:00 and I'm up at 4:00 and doing it all over again. And then my weekends are usually free. Sometimes I'll work little in the mornings on just content and different things prepping for the following week, but most weekends are at the pool or at the movies or at sporting event and just, you know, really enjoying my life and and putting my business down while do that. love that. Yeah, and and what great example you can set for your clients and showing how you can manage your time. what were some things that before you got that down pat, that you had to either set boundary around or delegate or get stop doing or like what were some of those time wasters that you had to kind of work on? Yeah, well think in the beginning just trying to do everything myself and think in the beginning sometimes you have to do that because you don't have help but the best thing did was hire help and and start delegating tasks out things that didn't need to be doing could delegate and that's why in January of 25 hired three coaches to work under me because thought want to work on the business not in the business and so that was big piece of it but in the beginning think what did wrong is didn't hire soon enough and was working like 7 days week. had no boundaries. was you know taking calls in the evenings and working with people all the time and it just was lot. It was very easy to get burned out. So would say if you're doing that you know hire sooner rather than later even if you don't feel like you have money the first person hired had them for $300 and they worked 5 hours week for me and now that person is still with me you know almost 9 years later and so hire people that grow with you and and don't be don't be scared to delegate and to put that money out because it will come back to you. For sure. love that. Okay. And what about in your recent book? Is there any big takeaways or things from that book that you want to share with the audience or that is like really message that you think people should hear? Yeah, so the overall theme of the book is you can heal and it starts with the belief that you can and so whatever your health journey is want you to believe that you can and will heal and never waver from that belief and the same belief could go for building your business. Don't ever waver from the belief that you can be successful at this business and always focus on that piece and so that energy will come back to you. And then the other piece of the book is just really you know there's other ways to look at your fertility versus just your conventional labs and your conventional blood work and the conventional system that tells you maybe IVF is your only choice. That was my story. was told at 36 IVF was my only choice and that didn't sit well and so thought there's got to be more and figured it out and healed and had two babies the last at 40 naturally and so that's lot of what teach in the book is these are the things that you can do to pinpoint why you might not be getting pregnant through ways of things that aren't taught to you in conventional medicine. Mhm. Okay. Yeah. So and you said you had baby at 40? did. Yes. Wow, that's awesome. So do you what are your thoughts on the whole like geriatric pregnancies and and think it is that. think it's lie that's been sold to us so we can purchase IVF. That's what think. Wow. think have patient right now who's about to give birth at 47. So you can give birth well into your 40s. Yeah, healthy baby girl. She's about to give birth. Everything's perfect. gosh. So yeah, you can give birth. And have many many patients that are, you know, early 40s, 41 through 45 and yeah. So think you know, as long as you take care of yourself and you eat good food and you have good lifestyle, you can if you're Now one caveat, you have to be ovulating obviously. If you're not ovulating this is not for menopause. can't reverse menopause, but if you're in perimenopause, we can work with that. You just need one egg. Wow. Yeah. Cool. got goose bumps. That's so cool to hear. That's exciting. Yeah. Well and it's just such life changer for people if they can do that and do it without IVF cuz that's whole 'nother journey that's tough, right? heard stories and like wow, that's just craziness. So Okay, so Dr. Kayla, what is one thing you want to tell coach listening who's thinking about maybe need more trainings or maybe do want to shift to this niche, but they're feeling scared because either they haven't had success yet with their current niche or they already bought certification program or anything you would want to tell them to open up their mind and help them, you know, stay in the game. Yeah, well, think you have to continually keep growing and building as coach. you know, when first first got into this business, was focusing on weight loss and was like have fertility journey. Why am focusing on weight loss? And so and and that didn't do very well for me. So think if you're in niche that hasn't done well, it's okay to pivot and shift. If you're thinking about fertility coaching, that's on your heart for reason, whether you have your own journey or you have friend or family or you know, cousin that's gone through it. You're you're thinking about it for reason, so lean into that. That's your intuition telling you that this is your next step in your coaching career. So lean into that, get the proper training, get training from somebody that has been in the space and has done what you're trying to do and built very successful practice, whether that's me or another coach. Like get some training, get certified and really learn the ins and outs of fertility coaching and how to build fertility coaching practice. You will not regret it. It's the best thing in the world. Just like Haley said, she just got goosebumps. There's still get goosebumps. Every story, every text get from patient saying they're pregnant, it's just there's nothing like it. So it's an amazing niche and would love for you to join us. Cool, we love that. So tell them where they can find you, connect with you, all that good stuff. Sure. So our main website for coaches is fertility coaching mastery and you can learn all about my certification program. actually have new podcast that just launched this week or the week of May 5th or whatever week we're in, but it's called Fertility Coaching Mastery on all podcast platforms. And we do challenge about every quarter called the Become Fertility Coach Challenge. If you're thinking about becoming fertility coach, that's great next step, and you can find out at fertilitycoachingmastery.com/challenge. And then if you want to learn more about my infertility work, that is at hormonepuzzlesociety.com, where you can find the book and my podcast, the Hormone Puzzle Podcast, and everything do in the fertility community. love it. Well, it's been so fun to have you on the podcast actually for second time. Kayla Dr. Kayla was guest several years ago, think. So, that's so fun to just continue to see you grow and evolve and help more coaches. So, thank you for being here today. Thank you, Haley.